Divided® is dedicated to providing high-quality, fashionable clothing for men, women and kids. Since our founding in 2004, we’ve aimed to make stylish apparel accessible and affordable for all.
At Divided®, we believe clothes aren’t just fabric – they’re a form of creative expression. Our collections capture the latest fashion trends while allowing you to showcase your unique personality. From laidback sweatpants and tees to eye-catching party dresses, our versatile selection lets you dress for any occasion.
Our Story
Divided® was founded in 2004 by a group of fashion lovers who saw an opportunity to shake up the affordable clothing space. At the time, fast fashion was gaining speed – churning out inexpensive, quickly-produced garments to keep up with rapidly changing trends. However, these items were often poorly made and disposable.
We set out to prove that budget buys could also be sustainably crafted and stylishly designed. Our team began developing collections that captured catwalk cool at wallet-friendly prices. We scoured the globe to source innovative, eco-conscious fabrics and partnered with ethical factories to create lasting pieces.
As our inventory grew, so did our customer base. Divided® quickly earned a reputation for affordability without compromising quality. Our caption tees, ultrasoft joggers and curve-hugging denim flew off shelves from Copenhagen to LA.
In just a few short years, Divided® blossomed into one of the most recognizable names in value fashion. But we never lost sight of our roots. To this day, we’re driven by the same mission that launched our brand – to help men, women and kids everywhere present their best selves, no matter their budget.
Our Design Ethos
The Divided® design team has one mandate: make trends wearable. Each season, we analyze runway shows, street style snaps and cultural shifts to pinpoint the most exciting emerging styles. Then we transform those elevated looks into everyday staples.
We focus on creating silhouettes and fabrications that feel special without a splurge price tag. Our designers choose quality materials like substantial denim, cozy fleece and breathable cotton – then introduce trend-forward elements like raw hems, neon accents and retro prints. The result is closet essentials with a contemporary twist.
Versatility is also key. Our collections include layers and separates that can be dressed up or down seamlessly. We style soft knits with tailored trousers for workweek chic then pair them with joggers for laidback edge. Our jeans transition from day to night with quick accessory swaps.
Ultimately, our design process is about giving you stylish building blocks to express yourself. We provide the ingredients – you make it your own recipe.
Our Manufacturing Process
Part of what sets Divided® apart is our ethical, sustainable manufacturing process. Many affordable fashion brands sacrifice quality by contracting with factories that lack fair labor practices and eco-friendly protocols. We take a different approach.
Each of our manufacturing partners must meet strict criteria to earn our business. All provide safe, healthy working conditions and fair living wages for employees. They also adhere to environmental best practices that reduce water usage, pollution and textile waste.
We regularly audit partners to ensure standards are upheld. By partnering with ethical factories, we’re able to deliver quality clothing while also supporting positive change in the fashion supply chain.
We also aim to incorporate eco-conscious materials into our collections whenever possible. Our designers seek out fabrics made from recycled plastics, organic cotton and sustainably-sourced wood. These materials have a lower environmental impact without compromising comfort and durability.
Our Collections
Women’s
The Divided® woman is effortlessly cool. She’s too busy making a statement to follow statements. Our women’s collection gives her the building blocks to create that signature look.
It includes wardrobe must-haves she can wear anywhere, like:
- Jeans in relaxed, skinny and bootcut fits made from stretchy, shape-retaining denim
- Dresses and jumpsuits ranging from sultry bandage styles to breezy shirt dresses
- Tops and tees including slogan graphics, intricate lace and crochet and eye-catching prints
- Sweatshirts and joggers in soft cotton-blend fleece and jersey – perfect for lounging or layering
- Coats and jackets like moto, denim and trench styles to pull any outfit together
- Shoes including heels, sandals and sneakers to match her vibe
We also deliver trendy statement pieces so she can take her #OOTD to the next level. These include:
- Figure-flaunting bodycon dresses
- Breezy maxi dresses with boho prints
- Sleek faux leather pants and skirts
- Dramatic off-the-shoulder tops
- Dainty lace tops that reveal a hint of skin
- Distressed denim with abrasions and raw hems
- Neon accents on tees, dresses and accessories
Men’s
The Divided® man is understated yet stood out. Our edited basics allow him to craft a low-key look then add styling touches that show his personality.
Our collection outfits him in closet must-haves:
- Soft t-shirts and polos that feel broken-in from day one
- Jeans and joggers for relaxed appeal
- Button-downs and flannels for casual layering
- Hoodies and sweatshirts with sporty edge
- Sleek bomber and moto jackets
- Lace-up sneakers and boots for streetwear vibe
We also offer unique finishes so he can amplify his basics:
- Distressed denim with abrasions and raw hems
- Oversized sweats for modern slouch
- Cropped pants that show off sneakers
- Bomber jackets with sleek metallic or satin shells
- Graphic tees with eye-catching logos and prints
- Retro track jackets and pants
- Sherpa lined jackets for cozy flair
Kids
At Divided®, we make dressing your mini-me a breeze. Our kids’ collection follows the latest trends in pint-sized proportions.
Girls can rock runway looks like:
- Twirly dresses with ruffles and vivid prints
- Jeggings and skinnies in washes to match Mom
- Soft leggings and sweatpants for playtime comfort
- Graphic tees and sweatshirts with unicorn, rainbow and emoji motifs
- Metallic bomber jackets and moto styles
- Sneakers with glittery details
Boys can showcase their personal style with pieces like:
- Superhero and skate graphic tees
- Joggers and cargos for recreational fun
- Denim and khakis to match Dad
- Hoodies and sweatshirts with camo and plaid
- Bomber and moto jackets made rugged
- High-top sneakers and boots
We also create matching sets so siblings can coordinate their looks. Our editing ensures every item transitions seamlessly from playground to party.
The Divided® Experience
When you shop Divided®, you’re not just buying clothes – you’re joining a community. We want every customer to feel confident, empowered and uniquely themselves when wearing our pieces.
To help you cultivate that self-assurance, we offer:
Inclusive Sizing
Divided® offers an extensive size range so more shoppers can access our stylish selection. Our women’s jeans are available from 00-20 with plus size options. Our men’s pieces range from XS-XXXL including big and tall fits. We also grade kids’ items from 2T through size 16 so children can enjoy our collections as they grow.
Model Diversity
Our website and social media showcase models of all ages, sizes, abilities and backgrounds. We believe showcasing diversity makes fashion more accessible and our community more welcoming to all.
Style Inspiration
Follow us on Instagram and TikTok for outfit ideas, styling tips and trend reports. Our style tutorials break down exactly how to pair pieces to create everything from business casual outfits to night-out looks.
Convenient Shopping
Shop our collections 24/7 on our user-friendly website. We offer speedy fulfillment and shipping along with free returns to take the stress out of online ordering. Our mobile app also lets you shop on the go.
Our Future
Since 2004, Divided® has pushed boundaries to bring affordable fashions to closets worldwide. But our work is far from done.
Looking ahead, we will:
- Expand our size range and inclusive modeling to welcome even more customers to our Divided® community
- Reduce textile waste by incorporating more recycled and upcycled materials
- Minimize packaging through innovative delivery methods like recycled mailers and bundle wrapping
- Launch sub-brands targeting niche styles like business formal, athleticwear, extended sizing and eco fashion
- Open retail stores to provide an immersive brand experience
We’re incredibly grateful for the support of shoppers like you who share our vision for ethical, accessible fashion. With you by our side, we can’t wait to see what the next 18 years will bring!
