Privacy Policy

Last updated: January 30, 2023

Introduction

At Divided®, we respect your privacy and are committed to protecting your personal data. This privacy policy outlines how we collect, use, share and protect any information that you provide when you use our website divided.shop or purchase our products.

Please take a moment to read this privacy policy carefully so that you understand our practices regarding your personal data and how we will treat it.

Information We Collect

We only collect information that helps us deliver a better shopping experience to you. The types of information we collect include:

Contact information such as your name, email address, postal address and phone number when you create an account, make an order, contact customer support or interact with us in other ways.
Payment information such as your credit/debit card number, expiration date and security code when you make a purchase. This information is processed securely by our payment provider and not stored on our servers.
Account information such as your username, profile photo, wishlists and order history when you create an account with us.
Communications such as chat sessions with our customer support team and your communications preferences. We keep a record of our conversations to provide and improve customer support.
Website usage information such as your IP address, browser type, operating system, referral URLs, device information, pages viewed and items clicked. This helps us analyze traffic, understand customer needs and improve our website.
Location information if you allow it, to deliver geo-targeted content and improve your shopping experience. We may derive your approximate location from your IP address.
Marketing preferences so we know whether you have opted in or out of marketing communications like emails and push notifications.

How We Use Your Information

We use your personal data in the following ways:

To create and manage your online account.
To process and fulfill your orders. We share order information like shipping address with our logistics partners to deliver your purchases.
To send order and shipment notifications via emails, push notifications or SMS.
To respond to your inquiries and provide customer support.
To send marketing and promotional offers via email if you have subscribed to our newsletter. You can opt out anytime.
To personalize your shopping experience by recommending products and deals based on your activity on our site.
To improve our products and services by analyzing usage information and customer feedback.
To detect and prevent fraud by monitoring suspicious account activity.
To comply with legal obligations like sales tax, audits and law enforcement requests.

We only process your personal data for the purposes mentioned in this policy or notified to you at the time of collection. We will not use it for any other incompatible purpose without your consent.

Information Sharing and Disclosure

We may share your personal information in the following situations:

With logistics partners to deliver your orders. They can only access information required for shipping like name, address and phone number.
With payment processors to authorize and complete your payment. They have access to payment information used specifically for that transaction.
With service providers under contract who help with parts of our business operations. They are bound by strict confidentiality obligations and we remain responsible for how they use your information.
To comply with legal requirements like enforcing policies, preventing fraud or illegal activity, and as required by subpoenas, warrants, audits or court orders.
If ownership of the company changes due to a merger, acquisition or sale of assets. Your information will remain subject to this policy.
With your consent, we may share your information with third party sites or platforms that you connect with through our services.

We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent.

Data Retention

We will retain your personal data as long as your account is active or needed to provide you services. We will also retain data to comply with legal obligations, resolve disputes and enforce our agreements.

Payment information like credit card numbers is not retained after the transaction is authorized and processed. Website usage data is retained for analytics and performance monitoring.

Cookie Policy

We use cookies and similar technologies on our websites and mobile applications to collect usage data. Cookies are small text files containing a string of alphanumeric characters that we transfer to your device. They allow us to recognize your device and store information like user preferences and enable essential features.

You can disable cookies through your browser settings but some features of our websites may not work correctly. We use the following types of cookies:

Essential Cookies: Required for core website functionality like account login, shopping cart and payment processing.
Analytics Cookies: Help us understand how our website is used and optimize its performance. We use Google Analytics for aggregated, anonymized tracking.
Marketing Cookies: Used to display relevant ads and offers tailored to your interests on our website. We use platforms like Google Ads and Facebook for this.
Third Party Cookies: Set by tools and platforms we use like chat widgets, social sharing buttons and embedded videos. They may use the data for their own purposes.

Your Data Protection Rights

You have the following rights with respect to your personal data:

To access, update or correct inaccuracies in the information we hold about you. You can do this directly through your account.
To delete or remove your personal data from our records if it is no longer needed for the purposes stated.
To restrict or object to processing of your personal data under certain circumstances like if the data is inaccurate.
To data portability so you can obtain and reuse your information across services.
To opt out of marketing communications by following the unsubscribe link on emails or changing your preferences.
Right to be forgotten so you can request for your data to be deleted under applicable laws.

To exercise these rights, please contact our privacy team via email at [email protected]. We will respond within 30 days.

Data Security

We have implemented appropriate technical and organizational measures designed to secure your information against accidental loss and unauthorized access, use, alteration or disclosure. However, no method of transmission over the Internet or storing of data is completely secure. We cannot guarantee absolute security of your information.

Some key aspects of how we secure your data:

Encryption of sensitive customer data like payment information
Requiring authentication to access account information and make transactions
Restricting staff access to personal data on a need-to-know basis
Using reputable cloud hosting and data storage providers
Utilizing security tools like malware scanners and firewalls
Regular security audits, risk assessments and compliance checks

If you suspect any misuse or loss of your information, please contact our support team immediately so we can take appropriate action.

Children’s Privacy

Our website and services are meant for adults. We do not knowingly collect or process any personal information from children under the age of 18 without parental consent. If you believe we may have collected information of a child without permission, please contact us so we can take action to delete it.

Changes to the Privacy Policy

As we update and expand our services, we may need to amend this privacy policy. We will post any privacy policy changes on this page and notify registered users when substantive changes are made. Your continued use of our website or services after any changes implies your consent to the revised policy.

Contacting Us

If you have any questions about this privacy policy or use of your personal data, please contact our Privacy Officer at:

Email: [email protected]

Phone: (555) 123-4567

Address: 123 Divided Lane, Fashion City, NY 12345, USA

We will respond to all privacy-related complaints and inquiries within 30 days. If you are not satisfied with how we handle your complaint, you can escalate it to your local data protection authority.